Privacy Policy

Last Updated: 28/3/2025

1. Introduction and Scope

Welcome to PropHedge ("we", "our", "us"). This Privacy Policy explains how we collect, use, and protect your personal data when you access and use our website, www.prophedge.net (the "Site"). It also explains your rights regarding your personal data and how you can exercise them.

2. Data Controller Information

PropHedge
Email: team@prophedge.net

Note: Currently, there is no designated Data Protection Officer (DPO).

3. Types of Data Collected

3.1 Data Provided by Users

• Authentication Data:
  • When you sign in using Google authentication, we collect the personal information available on your Google account as provided by Google.
  • When you register via email, we collect your email address.
• Registration Data:
  • The registration module used for creating an account (via email or Google) collects the necessary data for account creation.

3.2 Data Collected Automatically

• Cookies:
  • We use cookies from Google Analytics GA4 and Microsoft Clarity to collect standard usage data (such as device information, browsing behavior, etc.).
  • Google Analytics GA4 cookies are stored for two years, while Microsoft Clarity cookies are stored for one year.

4. Purposes of Data Processing

We use the collected data for several purposes, including:

• Site Functionality:
  • To enable access to and operation of the Site, including providing a personalized dashboard.
• Marketing and Communication:
  • To send newsletters and manage account registrations.
• Analytics and Improvement:
  • To analyze user behavior and improve the overall functionality and performance of the Site.
• Advertising:
  • To support marketing and advertising initiatives.

5. Legal Basis for Data Processing

For processing your personal data, we rely on the following legal bases:

• Contractual Necessity:
  • The data collected during registration and authentication is necessary for the performance of our services.
• Consent:
  • For analytics, marketing, and advertising activities, we obtain your consent via our cookie banner. You can modify or withdraw your consent at any time using the controls provided in the cookie banner or via the dedicated button in the Site footer.

If you need further clarification on the legal bases, we recommend consulting a legal expert to ensure these descriptions meet your specific requirements.

6. Data Retention

• Google Analytics GA4: Data is retained for two years.
• Microsoft Clarity: Data is retained for one year.
• Other personal data collected through registration and authentication is retained as long as necessary to fulfill the purposes outlined in this policy, or as required by applicable law.

7. Data Sharing and Third Parties

At present, apart from using Google Analytics GA4 and Microsoft Clarity for data analysis, we do not share your personal data with other third parties. Should this change, we will update this Privacy Policy accordingly.

8. Data Security

We implement standard security measures, such as encryption, firewall protection, and restricted access controls, to protect your personal data. While we strive for a high level of security, no online service can guarantee absolute security.

9. Your Rights

You have the following rights concerning your personal data:

• Access: You can request details about the personal data we hold about you.
• Rectification: You have the right to correct any inaccuracies in your personal data.
• Erasure: You may request the deletion of your personal data under certain conditions.
• Restriction: You can request the limitation of processing of your personal data.
• Opposition: You have the right to object to the processing of your personal data.
• Data Portability: You may request the transfer of your personal data to another service provider.
• Consent Withdrawal: You can withdraw your consent at any time via the cookie banner upon your first visit or by using the controls in the Site footer.

For any inquiries or to exercise these rights, please contact us at team@prophedge.net.

10. Cookie Usage

For details on our cookie practices, please refer to our Cookie Policy. This includes information on the types of cookies we use (e.g., Google Analytics GA4 and Microsoft Clarity) and their respective retention periods.

11. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our data practices or legal requirements. When significant changes occur, we will update the "Last Updated" date and notify users through our Site. We encourage you to review this policy periodically.

12. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Email: team@prophedge.net